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Introduction to Online Marketing

Introduction to Online Marketing

by Bryon Geddes, Dr. Verl Anderson, Dr. Hugh Cannon, Daniel Nytra

  • ISBN 9780986088308
  • English
  • 586 Pages
  • 170035 Words

Introduction to Online Marketing

by Bryon Geddes, Dr. Verl Anderson, Dr. Hugh Cannon, Daniel Nytra

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This book was created as an Internet Marketing course to explore marketing’s function enhanced through effective use of the Internet. This book will help you become knowledgeable in up-to-date online marketing terms and technology, show how to create a profitable marketing strategy for the Internet. Course investigates how brick and-mortar organizations can use interactive technologies to change consumer practices, and incorporate the entrepreneurial side of internet marketing. Our readers will be introduced to current interactive technologies that can improve an organization’s existing marketing mix. You will learn about search engines, construct blogs, and web sites, and learn powerful marketing techniques by using other viral, email, social, and electronic-internet marketing tools. The course is designed to nurture creativity and creative thinking skills that can be applied to a digital world.

Review & Comments

  • Mark M

    Introduction to Online Marketing: Simple marketing ways to attract and engage the digital generation is a treat for anyone looking to jump into the world of eCommerce or anyone just looking increase their knowledge on the subjects presented. Inside you will find everything you wanted to know from email marketing techniques and how to use auction sites to how to build and maintain your own website and everything in between. Some of us feel like outsiders looking in, not knowing quite how or where to start in the field of online marketing, but this book will help you become and insider!.

    February 20, 2015

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